TARA Y. COYT believes in the power of the written word. Known as The Write Author Coach, Tara helps aspiring and existing authors by sharing her best talents - writing, strategic development, marketing and creativity.

In addition to publishing her own works and creating marketing messages for corporations, entrepreneurs and speakers, Tara has written for Atlanta Magazine, Catalyst Magazine, Rolling Out Magazine, the Atlanta Voice, the Black MBA Magazine and The Association Book. Tara's marketing and book development advise have been quoted on numerous web sites and translated into Japanese.

Her compulsion to share information and her knack for collaboration led to the creation of the GET IT WRITE Author's Circle, which features teleclasses, workshops and resources from literary and publishing professionals. Her first book, DOWNlo MARKETING: Uncover Your Business, Discover More Profits is an example of Tara’s straightforward, personable and humorous approach to writing.

Growing up with her twin brother in Cleveland, OH, Tara was the kid who voluntarily spent summers reading Agatha Christie mysteries, Black history books and novels by her favorite author, Tony Morrison. Throughout elementary school, high school and college Tara’s teachers urged her to pursue a career in writing, but she chose a different path (actually several different paths) before finally realizing she couldn’t deny the truth: she is a writer.

On the way to accepting her true calling, Tara worked for the Internal Revenue Service, spent several years in the insurance industry, earned an MBA in Marketing and was selected as a Walter Kaitz Fellow. She also managed advertising campaigns for a major agency in Chicago, IL where she couldn’t resist the urge to rewrite just about everything that crossed her desk (including two history publications submitted by a renowned historian).

After obtaining an MBA in marketing from The Ohio State University, Tara relocated to Atlanta, GA where she worked as an independent consultant in the music, apparel and cosmetic industries. She was then selected as a Walter Kaitz Foundation Fellow and recruited by TCI, the largest cable operator in the country.  While at TCI, she managed cooperative marketing programs with cable providers like HBO and Showtime and was selected to work on the launch of new digital cable and telephony services.

Tara built a reputation as an innovative change-agent while at Burrell Communications, where she led national campaigns for McDonald’s. She was responsible for editing the Little Known Black History Facts booklets and managing the program's national advertising efforts.

Shortly after 9/11, Tara jumped into the world of entrepreneurship with Coyt Communications and eventually moved the business to Atlanta, GA. One year after arriving in Atlanta her work as a marketing strategist, copywriter and editorial manager were recognized with an outstanding business achievement award from the Atlanta Business League. She has also been instrumental in launching and managing several new ventures including The Business Plan Boot Camp for Entrepreneurs, Pro Speakers Bureau and the Chicago Hip Hop Music Awards.

When she isn’t coaching authors or writing (a column for Catalyst Magazine, a memoir and a book on spirituality) Tara can be heard discussing the GET IT WRITE Approach.  Her audiences include writers, business professionals, elected officials, speakers,  educators and college students striving to transform their ideas, goals, experience and passions into successful ventures.

Some of the organizations who’ve benefited from DOWNlo MARKETING and the GET IT WRITE Approach include: BellSouth, Cingular, Georgia Pacific, The Miller Urban Entrepreneur Series, the Georgia Department of Education, Kennesaw State University, WAOK Business Network Education Series, The IndUS Entrepreneurs (TiE), The Black Business Professionals Conference and the U.S. Army Reserves.